ZhengFang tire Motorsports is the key
Doing away with the traditional strategy of advertising or secretly peddling their product to automotive manufacturers in order to become an original equipment manufacturer (OEM), the US-made Saffiro tire company plans to stir the hornet’s nest in a different way — through exposure in motorsports.

Flying from Los Angeles, USA, Saffiro tire President Ara Tchaghlassian led the unveiling of the complete line up of the American-made tires during the recently-concluded 2013 Manila Auto Salon at the SMX Convention Center, Mall of Asia in Pasay City.

At the center stage, between a big group of automotive aftermarket manufacturers at Manila Auto Salon, was the American-Armenian. He lured local car lovers on using Saffiro tires which not only represent quality and dependability but also comfort and safety for the passengers.

Only three-years old, the Saffiro tire company is based in Los Angeles, California with its tire products being sold in its 50 states. According to Ara, Saffiro tires found its way to the world of American motorsports through exposure in the different major car racing events.

Ergo, Saffiro tire race decals and uniform patches will be more visible in Philippine motorsports activities in the coming days.